If your business does not have the skills, experience, time or resource to do all of the above; running a PPC campaign in-house is a risky strategy and can turn out to be a false economy.
The cost of employing the services of a good PPC specialist can be absorbed multiple times over by the extra cost associated with running a non-efficient campaign and the potential lost revenue from lack of competitiveness on the search landscape.
Are you in such a position? Not only can Zoid provide the required expertise, we can offer a risk-free pricing model where you only pay for results.