There are many forms of lead generation and companies have found themselves losing out due to a lack of understanding of how a lead is generated and what that lead is worth.
Broken down into three specific areas:

Premium lead generation ensures 100% transparency between the consumer and the advertiser. There is no incentive for the consumer to fill out their information and they do so only if they’re interested. It covers all areas of online marketing including Search, Email, Display and Social Media. These are considered the highest quality leads available.

Incentivised lead generation leads are gathered when a company offers prizes in return for someone’s information, like when people fill out forms to win a free laptop, iPod or gaming system. The respondent fills out a form to be entered into a draw to win one of these prizes, and that information is then sold off as a lead.

Respondents therefore tend to complete a lead form more for the reward than for the actual offer.

Coregistration lead (coreg lead) is simply a person who signed up for one thing, and then is presented with other offers to sign up for as well.

Now, there are good coreg leads and bad coreg leads

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