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                                                                                                                                                    CPA email marketing is different, as no money is exchanged between the client and supplier until an action takes place. This could be a basic form submission, a full application, a call back request or even a purchase.

Building a successful CPA email campaign is difficult and involves constant optimization to generate quality customers in volume whilst protecting your brand image. By understanding what action you’re looking to generate from a campaign, selection of the right creative and subject lines.

 

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